Resume
Thomas J. Nay
617.871.9629
EDUCATION
Valdosta State University, Valdosta, GA
September 2003-May 2007
Bachelor of Fine Arts, Mass Media
WORK EXPERIENCE
iProspect, Boston, MA
Search Marketing Coordinator
January 2011-present
• Analyze daily, weekly, and monthly data sets to identify trends and make recommendations to team
• Engage with client in weekly meetings to review data trends and determine appropriate next steps to maximize return on ad spend
• Evaluate client website to identify strengths and weaknesses, and propose changes to maximize return
• Customize projects and recommendations under deadlines to meet client goals, including producing, running, and analyzing reports in Microsoft Excel
• Create PPC campaigns with Google AdWords and monitor SEM campaigns to report trends and make recommendations to team and client
• Monitor industry changes and translate those into actionable recommendations
Black Crow Media Group, Daytona Beach, FL
Corporate Internet Content Director
September 2007-December 2010
• Created and analyzed web traffic reports to gain understanding of how content was consumed and made recommendations for improvement to corporate management, ultimately doubling web traffic during tenure
• Organized on-air and online marketing campaigns for clients, including creating unique display advertisements to meet individual client branding needs
• Developed a comprehensive understanding of online social networks and their use in marketing
• Created and developed 35 hyperlocal aggregated content news portal websites
• Utilized Open Source platforms to maintain low-cost budget
• Managed multiple coders, programmers and interns for one-off and on-going projects
• Developed extensive online local classifieds and business directory
Black Crow Media of Valdosta, Valdosta, GA
Program Director
September 2005-September 2007
• Managed website for local radio station, regularly loading relevant, up-to-date content
• Programmed music on rock radio station
Rock 108 - WWRQ
Producer, Thomas in the Afternoon Show Daily
May 2006-September 2007
• Collaborated with sales team and clients to develop compelling on-air promotions to meet client needs
• Produced on-air imaging, client commercials and interviews
Clear Channel Communications, Atlanta, GA
Promotions & Remote Broadcast Technician
Summer 2004
• Set up and produced on-location live broadcasts
CERTIFICATIONS AND RELEVANT TRAINING
• Google AdWords Fundamentals Exam
• Joomla Content Management System Training (conducted by Open Source Training) – completed beginner, intermediate and advanced training classes
SOFTWARE EXPERIENCE
- Microsoft Office Suite
- Adobe Photoshop, Dreamweaver
- Adobe Premiere
- Adobe Audition
- Google AdWords, Analytics, Admanager, Video, Docs, Reader
- Social Networking Tools: Twitter, Facebook, MySpace
- Joomla Content Management System
INTERESTS AND HOBBIES
• Sigma Alpha Epsilon Fraternity – Colony Advisor of Mass. Sigma (Suffolk University); Member-At-Large of Province Alpha (New England region); former president of Georgia Sigma (Valdosta State University)
• Hobbies: amateur radio, remote control airplanes, sailing
WEB PORTFOLIO
• Take a look at some of the sites I’ve had a hand in working on. Thomas Nay’s Web Portfolio.
• If you’d like to take a listen to my Aircheck. This is an audio file from when I did nights on WWRQ - Rock 108
